Did you know that today's packaging isn’t just about protecting the parcel; it’s also considered a powerful marketing tool, speaking volumes about your brand even before the box is opened? When creating a first impression, printed postal boxes are the perfect choice. But the question is, how do you transform your plain cardboard box into a captivating postal box? Don’t worry because we have five tips to help you design printed postal boxes that will make a lasting impression.
Here’s what you need to know when creating the best printed postal boxes:
Before starting the creative process, it’s important to know who your audience is. Who are you trying to reach with your packaging? Are they young adults or older people? Do they like luxury, or do they prefer eco-friendly packaging? Understanding the preferences of the people helps you resonate with them.
Printed postal boxes are usually blank; you can design them according to your style. Here are some elements you must consider:
Your packaging should tell a story, and to grab customers' attention, you need captivating slogans, witty taglines, and even product descriptions. The tone could be informative, luxurious or playful but make sure it resonates with your brand.
While having aesthetically pleasing printed postal boxes is important, it must still be very functional. Make sure the size of the box is appropriate for your product; consider adding dividers if there are fragile items and easy-to-open tabs to make it convenient for customers. Choose a box material that compliments your design and offers the necessary protection.
Most clients today are concerned about getting products that are environmentally friendly. Choosing eco-friendly materials and water-based inks showcases your brand's commitment to sustainability, which can positively influence your brand's influence. You can also use recycled content and sustainable certifications on your printed boxes.
Printed postal boxes made at AA Labels are more than just packaging; they also represent your brand. By incorporating the tips that we have mentioned you can use them to market your brand and increase customer awareness. So unleash your creative side and let your boxes do the talking!
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